When a pipe bursts or the heat goes out, people search fast. They call the shop with good reviews. But most happy customers never write one. The problem is fixed, and they move on with their day.
The fix is simple: ask every customer, the same way, before the tech leaves.
1. Get your review link
Open your Google Business Profile. Choose Ask for reviews and copy the link. It often starts with g.page/r/.
This link opens the review box right away. The customer doesn't have to search for you.
2. Ask while the relief is fresh
The best time is right when the job is done:
- When the water is back on or the house is warm again.
- When the tech walks the customer through the fix.
- When you send the bill or the "all done" text.
Once they've moved on, the moment is gone. Ask the same day.
3. Give your techs an easy way to ask
- Hand-over card: Print the QR card. Each tech keeps a stack in the truck and leaves one with the bill. The customer points their phone camera at it and lands on your review page.
- Sticker on the unit: Put a small sticker with your phone number and the QR code on the water heater or furnace. It helps with reviews now and repeat calls later.
- Text after the job: Send a short note from the shop phone. For example:
Hi Pat, thanks for having us out today. Your water heater is all set. If you have a minute, would you leave us an honest Google review? It really helps a small local shop like ours: g.page/r/your-link
- On the invoice: Add the link or QR code to the bottom of every bill.
4. Ask everyone, not just the happy ones
Google's rules say a business must not pick and choose who gets asked. Some tools first ask "How did we do?" and only send happy people to Google. That is called review gating, and Google doesn't allow it.
Ask every customer the same way. Now and then you may get an honest bad review. That's normal. A calm reply that fixes the problem can earn more trust than a perfect score.
5. Never pay for reviews
Don't offer a discount, a free tune-up, a gift card, or a raffle entry for a review. Google doesn't allow rewards for reviews, even honest ones. Don't pay techs a bonus for each review, either. That pushes them to pressure people.
Also skip:
- Asking for "5 stars." Ask for an "honest review" instead.
- Writing reviews for customers, or having staff or family review you.
- Asking the same person again and again.
6. Reply to every review
Thank people by name. Mention the job if you can, like "Glad we got your heat back on before the cold snap!" For a bad one, stay calm, say sorry, and offer to make it right.