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Plumbing and HVAC

How can a plumber or HVAC company get more Google reviews?

Ask every customer the same way before the tech leaves the house.

Free tool

Make a QR review card your techs can hand over at the end of each job. It takes about two minutes. No sign-up.

When a pipe bursts or the heat goes out, people search fast. They call the shop with good reviews. But most happy customers never write one. The problem is fixed, and they move on with their day.

The fix is simple: ask every customer, the same way, before the tech leaves.

1. Get your review link

Open your Google Business Profile. Choose Ask for reviews and copy the link. It often starts with g.page/r/.

This link opens the review box right away. The customer doesn't have to search for you.

2. Ask while the relief is fresh

The best time is right when the job is done:

  • When the water is back on or the house is warm again.
  • When the tech walks the customer through the fix.
  • When you send the bill or the "all done" text.

Once they've moved on, the moment is gone. Ask the same day.

3. Give your techs an easy way to ask

  • Hand-over card: Print the QR card. Each tech keeps a stack in the truck and leaves one with the bill. The customer points their phone camera at it and lands on your review page.
  • Sticker on the unit: Put a small sticker with your phone number and the QR code on the water heater or furnace. It helps with reviews now and repeat calls later.
  • Text after the job: Send a short note from the shop phone. For example:

Hi Pat, thanks for having us out today. Your water heater is all set. If you have a minute, would you leave us an honest Google review? It really helps a small local shop like ours: g.page/r/your-link

  • On the invoice: Add the link or QR code to the bottom of every bill.

4. Ask everyone, not just the happy ones

Google's rules say a business must not pick and choose who gets asked. Some tools first ask "How did we do?" and only send happy people to Google. That is called review gating, and Google doesn't allow it.

Ask every customer the same way. Now and then you may get an honest bad review. That's normal. A calm reply that fixes the problem can earn more trust than a perfect score.

5. Never pay for reviews

Don't offer a discount, a free tune-up, a gift card, or a raffle entry for a review. Google doesn't allow rewards for reviews, even honest ones. Don't pay techs a bonus for each review, either. That pushes them to pressure people.

Also skip:

  • Asking for "5 stars." Ask for an "honest review" instead.
  • Writing reviews for customers, or having staff or family review you.
  • Asking the same person again and again.

6. Reply to every review

Thank people by name. Mention the job if you can, like "Glad we got your heat back on before the cold snap!" For a bad one, stay calm, say sorry, and offer to make it right.

Quick checklist

  • Copy your Google review link.
  • Print QR cards for every truck.
  • Hand one over with every bill.
  • Text the link when the job is done.
  • Ask every customer, the same way.
  • No rewards. No "5 stars" asks. No filtering.
  • Reply to every review.
Free tool

FairAsk's QR card and review request text are free. They run in your browser, and we don't store what you type.

More guides: all guides · auto repair · lawn care · house cleaning · plumbing and HVAC

We ask every customer. We never filter out unhappy ones.

FairAsk gives every customer the same link to your Google review page. There is no "Were you happy?" question that sends happy people to Google and unhappy people somewhere else. There are no gifts or discounts for reviews. Google's rules do not allow either one, and both can get reviews removed. Bad reviews are useful too: they show you what to fix.